cristina villegas
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- Summary
I am an energetic and results-driven user experience professional with over 14 years experience in the Pan-European digital world. A confident professional with strong analytical, problem solving, design, communication and client facing skills who is passionate about delivering best in class user centric experiences, that push the boundaries of what is possible.
I have extensive experience of motivating and leading teams of UX practitioners, developers and designers. Also experienced in defining and running large-scale strategic UX projects in large organisations.
My portfolio includes the following platforms and formats:
DESKTOP
- Websites (definition and creation of large websites integrating: eCRM, CMS and tracking systems)
- Campaigns (microsite, banners, emails, blogs and social)
- Promotional formats (games, widgets, facebook apps…)MOBILE
- Native apps (iOS – iPhone & iPad, Android - Gingerbread and Honeycomb , Blackberry and W7)
- Responsive design
- Mobile sitesOTHER INTERACTIVE PRODUCTS
Interactive installations for stores and exhibitions (implementing: kiosks, multitouch screens, Augmented Reality, RFID object recognition, interactive projections)Experience- Feb 2013 - PresentUX Strategy / Orange
Working with the Anticipation Services team on the cross-platform and multiscreen implementation for RCS.
- Nov 2009 - PresentFreelance UX Design & Strategy / Juicy Bits
Clients: Imagination, Ogilvy Action, Method, DraftFCB, Ogilvy One, Digitas Health, Orange, Fjord.
Hold several positions and responsibilities as freelancer in the digital field with special relevance to project management, digital branding, marketing, communications, design & build, information architecture and user experience, as well as content strategy, web strategy, content production and new trends.
Main responsabilities:
-Ideation and conceptualization of digital advertising campaigns (including: mobile apps and other interactive products)
-Production of digital installations (motorshow or showrooms) with broad variety of interactive displays (AR, touch screen/tables, kiosks).
-Information architecture and UX design (Sitemaps, sketches, flows and wireframes).
-Planning and development of cross-platform projects (website, api, apps, rich media adds).
-Full lifecycle project management (initiation, planning, scoping, solution definition and execution).
-Management and implementation of pan-European and global campaigns in multiple languages.
-Execution of digital installations (Motorshow or showrooms) with broad variety of interactive display (AR, touch screen/tables, kiosks).
-Planning and management of tracking integration and CMS implementation.
-Lead management of cross-functional teams including offshore resources.
-Creation of project documentation, including SOW, functional spec, test plans and test cases.
-Client liaison, requirements gathering and documentation.Accounts: Ford, GM, Unilever (Flora, Vaseline, Lifebuoy), SC Johnson (Mr. Muscle), Post Office, Bacardi, Bombay Sapphire, Grey Goose, HSBC, Action Aid, UAB Universitat Autònoma de Barcelona, Pfizer, AstraZeneca, BBVA.
- Sept 2012 - Dec 2012UX Design Manager / Orange
UX design mobile portal (WAML)
Pattern design - May 2012 - Aug 2012UX Strategy / TMP Worldwide
UX strategy
Responsive designAccounts: Jaguar Land Rover, GCHQ, Lloyds
- Mar 2012 - May 2012Interaction Designer / Orange-Vallée
iOS app design
Project: Libon
http://www.libon.com - Nov 2011 - Mar 2012Interaction Designer / Fjord
UX design for multiplatform banking applications (iPhone, Android, WP7, Blackberry, iPad)
Strategy and conceptualisation of new content sections.Account: BBVA
- Jun 2011 - Oct 2011Senior Project Manager / Digitas Health
-UX design mobile and web sites.
-Management of initiation phase for a social media campaigns.
-Pitch management for digital installations.Accounts: Symbicort, Astra Zeneca, Novo Nordisk, Sanofi, Pfizer.
- Dec 2010 - Feb 2011Senior Producer / Method
Management of a digital immersive experience in flagship store.
Account:Nokia
- Oct 2010 - Dec 2010Digital Producer / Imagination
Management of applications and interactive installations for LA Motorshow 2010 (AR, touchscreens and kiosk applications)
Account: Ford
- Jul 2010 - Aug 2010Senior Digital Project Manager / Ogilvy Action
-Management of initiation phase for a social media campaign.
-Proposal creation of a digital activation campaign in travel retail interactive multitouch screens, floor projections, AR, kiosk display, mobile app and web.Accounts: Bacardi, Bombay Sapphire, Grey Goose, HSBC, Action Aid.
- May 2010 - Jul 2010Senior Digital Project Manager / Draftfcb
-Management of promotions and European campaigns.
-Information architecture and user experience design (creation of sitemaps and wireframes).
-UX design and Information architecture.Accounts: SC Johnson (Mr. Muscle), GM, Post Office.
- Nov 2009 - Apr 2010Senior Digital Producer / OgilvyOne
Project and account management of multiplatform projects.
Main challenges:
-Management and implementation of global campaigns.
-Development of digital projects in multiple platforms (website, api, apps)
-Information architecture and user experience design (creation of sitemaps and wireframes).Account: Unilever (Flora, Vaseline, Lifebuoy)
- Sept 2007 - Nov 2009Digital Project Manager / Syzygy
Project management of digital projects (Brand & identity programs and campaigns).
Main challenges:
-Management and implementation of Pan-European campaigns (26 cultures with 21 languages).
-Direction of large website developments design, user experience design, technical development, CMS integration and tracking).
-Planning and supervision of eCRM implementationAccount: Mazda.
- Feb 2006 - Sept 2007Senior Producer / IA-UX Designer / JPMH
Management of interactive projects (campaigns and websites).
Main challenges:
-Development of integrated campaigns (DM, showrooms, emails, banners and microsites).
-Responsible for user experience and information architecture.
-Management of the multidisciplinary team (designers, developers, etc.) in house and outsourced.Accounts: Nestle Aero Bubbles, Felix, Gourmet, Winalot, Bonio, Friskies.
- 2003 - Jul 2007Lecturer and Web Project Supervisor / UOC - Universitat Oberta de Catalunya
Lecturing in:
- Interactive Communication.
- Introduction to Digital Design.
- Strategies for the generation of creative ideas.
- eMarketing and Digital Strategy.Main responsibilities as a supervisor:
- Supervision and guidance of web projects developed by students.Areas of study: design, usability and information architecture and e-marketing.
- 2003 - Feb 2006Digital Strategist & IA/UX Consultant / Freelance
Developed projects:
-Information architecture, user experience design, and content strategy.
-Marketing strategy.
-Benchmarking and website analysis studies.
-Creative conceptualisation and campaign design.Accounts:
Philips, Work Rumania, Obra Social Caixa Catalunya, Caixa Sabadell, UAB. - 1999 - 2003Creative Director (Strategy & IA) / Discoverynet
Main responsibilities:
-Creative direction and concept development (websites, banners, emails).
-Information architecture and user experience design (sitemaps, wireframes and storyboards).
-Strategy development.
-Client liaison and pitch presentation.Accounts: Winterthur, GettyImage, Picking Pack, Serviticket, Caixa Catalunya, Diputació Lleida, Webinsurance.
- Mar 1999 - Jul 1999Creative / Camarote 141 (Delvico Bates)
Main responsibilities:
-Development of creative concepts and DM materials.Accounts:
Danone, Seat, Lu, Fontvella, Once - Mar 1998 - Oct 1998Digital Editor – Web Researcher / Telépolis
Main responsibilities:
-SEO (descriptions, keywords and metatags)
-Research of new trends.
Education-
2012 - 2012Human Factors InternationalCertificate in PET Architecture
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2011 - 2011Human Factors InternationalCertificate in How to Design for the Big: User-centered Strategy and Innovation
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2010 - 2011Human Factors InternationalCUA in Certified Usability Analyst Qualification
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2001 - 2002Universitat Autònoma de BarcelonaMa in Strategy and Management of Interactive Projects
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1998 - 1999Université Michel de Montaigne (Bordeaux 3)Journalism and Digital Communication
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1995 - 1999Universitat Pompeu FabraBA (Hons) in Audiovisual Communication
- EAIO LlotjaGraphic Design
Additional Information-
Websites:
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Honors:-Lecturer at Master of Estrategia y Creatividad Publicitaria at UAB Universitat Autònoma de Barcelona, 2002-2008. -Digital teacher of Interactive Marketing Strategies at Tadel, Barcelona (Spain), 2003. -Co-writer of Internet para empresa y publicidad, Published by Universitat Autònoma de Barcelona, 2003. -Lecturer at Mundo Internet Conference, Madrid (Spain), 2002. -Lecturer at Master Internacional de la Accademia di Comunicazione di Milano, 2002. -Jury at San Sebastián Advertising Festival, San Sebastián (Spain), 2001. -Writer of some articles at Interactiva magazine (www.interactivadigital.com), 2000-2002.
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Interests:New technologies, Advertising, emarketing, interactive communication, photography, cinema
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Projects
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old portfolio
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Posts
RGB, the magic of the colour light.
Animated film that demonstrate how the colour light mixes.
LEDscape, An Installation of 1200 IKEA Floor Lamps
“LEDscape” was an installation of 1,200 IKEA LED floor lamps at the Centro Cultural de Belém in Lisbon. Like Architects created the installation for IKEA as a promotion for the furniture giant’s new LED bulbs. The installation was on display during the 2012 holiday season.
via: laughingsquid.com, Domus
Paper beats Tablet
PaperTab, a revolutionary paper tablet as thin and flexible as paper.The PaperTab, a high-resolution plastic display PC prototype, was unveiled on at the Consumer Electronics Show 2013 in Las Vegas.
A new concept device developed by Intel, Queen’s University from Canada and the British firm Plastic Logic, it caused a stir on the first day of the week-long conference with an interactive, 10.7in plastic display that its makers called revolutionary. The team behind the PaperTab said their goal was to emulate the feel of paper with a robust, lightweight product that could bend and be dropped on a desk.
Users will be able flick through a document by bending the screen, or by joining screens together for a larger display. Each PaperTab will also be aware of other PaperTabs nearby, helping users keep track. Email can be sent by placing the device in an out tray or by bending the top corner of the display. The PaperTab can also store thousands of documents – obviating, its developers say, the need for stacks of paper or a traditional computer monitor.
via: The Guardian
Magic touches Gaudi’s buildings
The Awakening of the Casa Batllo. Antoni Gaudi, Barcelona
A surprising show that explains a magical story, the story of a building admired around the world, Casa Batllo.It was built by the famous Catalan architect Antoni Gaudí between 1904 and 1906, by order of a textile businessman, Mr. Josep Batllo.
To make the facade Gaudí was inspired by the legend of St. George and the Dragon, and to the inside, by the sea. But the imagination of the locals went further, in addition to the back of a dragon and the sea, they saw bones, yawning mouths, harlequins, flying bats and flowering ponds as the lily of Monet.
In celebration of the 10th anniversary of the public opening of the Casa Batllo, this show is a very special gift for all visitors and admirers of this building designed by Gaudí, a world heritage site by UNESCO. An invitation to dream of Casa Batllo and discover all the possible interpretations of their dreamlike shapes.
Produced by Nueveojos Studio
Another video mapping in Barcelona: Ode à la Vie, Sagrada Familia (Moment Factory, Mercè 2012)
Real-Life Pinterest Board
at WestfieldIf you’ve ever dreamed of pinning something on Pinterest IRL, head over to the Westfield UTC mall in La Jolla, Calif.
To celebrate its recent $180 million renovation, the mall introduced what is believed to be the first real-life Pinterest board this month. The board features physical products from participating retailers in the mall. There’s also an online Pinterest board where consumers can create their own board with the theme “Escape Everyday” to win items featured on the physical one.
via: mashable
Live in 5 seconds
stories for those with no time
In our jet-fuelled, caffeine-induced, celebrity-a-minute world, who actually has the time to learn a thing or two?
C’mon, let’s face it, life’s too bloody short.
What you need is instant knowledge.
Life in Five Seconds takes 200 world events, inventions, great lives, places, animals and cultural icons that you really need to know about, and then, hey presto!, cuts away all the useless details.
The Last Supper, Lady Gaga, the moon landings, the Mona Lisa, the invention of electricity, Ikea, the Berlin Wall, celebrity chefs and everything in-between. This is the perfect gift for anyone with a sense of humour … and a short attention span.
See the book life in five second
Shopping from the window shop
Adidas’ Tests New Window Shopping Experience of the Future at Nürnberg NEO StoreAdidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code.
By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at our adidas NEO Nürnberg store for a six-week pilot test.
more at :Adidas news
Get your steps guided by Bert & Ernie, Darth Vader or Yoda
Tomtom GPS’ voice navigationBert and Ernie might not be able to tell you how to get back to your childhood, but the muppets are now equipped to guide you to your destination on TomTom, the car navigation system.
A new audio track for TomTom devices features the Sesame Street duo. Bert and Ernie join a cast of other unusual character voices for TomTom, including Homer Simpson, Yoda, Snoop Dogg and Dennis Hopper.
Via: Interactiva, Huffingtonpost
The Winter Wake Up
Never be caught off guard by winter againWinter Wake-Up is an app that functions as a standard alarm clock, but (by connecting to online weather forecasts) wakes users earlier than usual if there has been unexpected snow or icy conditions during the night. That way, they have plenty of time to clear the driveway, defrost the car and still leave for work on time.
Users can choose not to be woken at all if extreme conditions make their commute hopeless.
created by boondoggle
download the app at iTunes or Google Play
via: trendwatching
Dynamic comic book
Ideogenetic MachineIdeogenetic Machine is an interactive application that incorporates portraits of participants into an algorithmically generated comic book. The comic is created live through custom software using portraits of participants captured with camera and a database of drawings by the artist illustrating speculative narratives based on current news and events. Participants are invited to actively respond to the emerging story through performance and collaboration.
A project by Nova Jiang
via: digitalbuzzblog
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